http://www.steventhinks.com/2008/08/02/ikea-dont-waste-your-time/ Welcome to my blog about nothing. Sat, 04 Sep 2010 19:47:50 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.steventhinks.com/2008/08/02/ikea-dont-waste-your-time/comment-page-1/#comment-248 Steve McGuinness Sun, 03 Aug 2008 03:18:57 +0000 http://www.steventhinks.com/2008/08/02/ikea-dont-waste-your-time/#comment-248 IKEA spent more time putting the "showroom" together than it will be open to the public! What a questionable use of their catalog launch promo budget. IKEA Canada's creative agency of record is zig. I wonder if they are the culprits? I also wonder how long a lease they had to sign for the premises? In the final analysis, its not like the North York and Etobicoke stores are that inaccessible to downtown TO residents (even for those without a car)! IKEA spent more time putting the “showroom” together than it will be open to the public! What a questionable use of their catalog launch promo budget. IKEA Canada’s creative agency of record is zig. I wonder if they are the culprits? I also wonder how long a lease they had to sign for the premises? In the final analysis, its not like the North York and Etobicoke stores are that inaccessible to downtown TO residents (even for those without a car)!

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