Bell rolled out there new but strangely old looking logo during the Olympics along with that ER campaign that was just annoying. Now Fido has followed suit with a rebrand of their logo and look.
I liked the old Fido, I liked the dark web site, and I liked the use of the dogs. Now the site makes me feel like I'm walking down an aisle of No Frills or Extra Foods. Yellow yellow yellow. I am expecting to stumble upon the bulk food department at any time.
I know Fido is supposed to be the "low cost" alternative to Rogers, owned by Rogers, but I think they have made it feel cheap, but not in a classy cheap way. Thoughts?